Empowering equestrians in business


We're passionate about empowering our equestrian community and have seen the huge lack of business and marketing resources for the equestrian industry. We created On Course as a business, career, and entrepreneurial resource specifically designed for the horse world – what works in other industries doesn't always translate here, but we know how the equestrian industry operates, how horse people think, and what strategies are proven to get results. We've also brought in an unparalleled roster of guest experts and instructors in business strategy, operations, finance, investment capital, marketing, social media, self-care and boundary setting, content creation, and so much more.

On Course Equestrian is your hub for actionable, practical, results-getting resources for your equestrian business, brand, or career, as well as a supportive network and community of industry experts and fellow equestrian businesswomen.



In addition to the On Course Equestrian education hub, we also provide high-level creative services through the On Course Equestrian Creative Agency, where we manage and execute social media, content creation, marketing, and growth strategies for a very select number of high-level clients. The agency focuses on long-term relationships with clients who have highly ambitious growth goals and who are ready to scale and disrupt the equestrian industry in big ways.

Not quite ready for full-service management, but growing beyond our self-paced courses? We also offer business strategy, social media, and marketing coaching/consulting to a limited number of clients per quarter. It's the perfect stepping stone between digital courses and full-scale management, as well as a valuable resource for any small to mid-sized equestrian brand or business.

Digital Courses, Networking, & Community Support 

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Business, Social, & Marketing Coaching & Consulting

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Full-Service Creative Agency & Growth Optimization

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It's like The Saddle Club, only better. Erin is a Lisa and Alle is a Carole, btw.