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The Money Series: 3 Finance Tips for More Profit in Your Equestrian Business the money series Jul 06, 2022

by Christa Myers 

What separates a business from a hobby or passion project? Easy: a business is designed to turn a profit. Your equestrian business is no different, no matter if you're trying to make an extra $500 a month in horse show money with your side hustle or generate a six-figure revenue and make waves in the horse industry, every business needs to have a strong, stable financial foundation at its core in order to function and grow.

If you don’t know how much money your business makes (or loses), how can you plan, budget, and grow? And without a...

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Building Brand Loyalty in the Horse World: What Makes Your Favorite Brands Your 'Ride or Dies'? equestrian business Jun 21, 2022

Everyone has "their" brands: we all know someone who is a die-hard loyalist to Ariat boots. Or maybe your barn mate will only buy breeches from a certain brand. We hear obsessive loyalty to feed brands, supplement brands, hunt coats, saddles, and bits. Yes, a lot has to do with quality products, but in a sea of amazing equestrian goods, what makes certain brands stand out and develop almost cult-like followings?

We talked about this a lot in our June free webinar on brand strategy (if you missed this webinar, don't worry – we do a free in-depth webinar on a...

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The Money Series: Yes, You Can Actually Make Money in Horses the money series Jun 07, 2022

The horse industry is notorious for not creating profit, and you'll hear a lot of people tell you (jokingly, but also with an undercurrent of seriousness) that there is no money to be made in the horse business. Old-school trainers and horse dealers use this sentiment almost as a source of pride to show that their extreme dedication and hard work is all for the love of horses, not money. But let's face it: the horse world is teeming with money! So where is all of that money going?

Running a business in the horse industry is difficult, there's no denying...

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How Did They Do It?: Marina Layton of The Positive Equestrian how did they do it? May 31, 2022

Welcome to our 'How Did They Do It?' series, where we tell the stories, and dive deep into the journeys, of strong, successful, and inspiring equestrian businesswomen, entrepreneurs, professionals, and movers and shakers in the equestrian industry. Forget the highlight reels – this is real talk, the ups and downs, the lessons learned, and the strategies used. You'll take away inspiration, motivation, templates for success, and critical lessons and rules to live by for business and for life.

Marina Layton of The Positive Equestrian discusses her...

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