COURSES
"PM Sent!" — Marketing Horses Online Without Losing Your Mind equestrian business Nov 07, 2022

Sooner or later, most of us will have to sell a horse. And while a certain well-known social network technically has a ban on animal sales, in reality many horse sales begin on that platform every day. If you’re looking to sell a horse yourself, it’s one of your strongest tools for presenting them to a worldwide audience and easily communicating with buyers. 

Here are some hard-won tips on how to make things go as smoothly as possible and help you keep your cool under a barrage of “video please” comments.

Address your photos and...

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Untangling The Myths of Profit And Greed In Equine Business equestrian business the money series Sep 27, 2022

There is an unfortunate idea floating around the equestrian industry that if an equine business owner is financially successful, they must not truly be in it for the horses. Some people even label business owners as greedy or mercenary if they are making a profit, and fear of being seen as such can prevent entrepreneurs and professionals from pricing their services appropriately or pursuing profit at all.   

As a collective, this thought — that there is something fundamentally greedy, shameful or unethical about creating profit — is holding us...

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How Did They Do It?: Branding & Bravery With Tara Moore of Farm & Fir Co. equestrian business how did they do it? Sep 15, 2022

Welcome to our 'How Did They Do It?' series, where we tell the stories and dive deep into the journeys of movers and shakers in the equestrian industry. Forget the highlight reels – this is real talk, the ups and downs, the lessons learned, and the strategies used. You'll take away inspiration, motivation, templates for success, and critical lessons and rules to live by for business and for life.

Tara Moore of Farm & Fir Co. discusses building an equestrian design agency, the value of finding the right business partner, and how being open on social media...

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Where Did The Workers Go? Rethinking Hiring In The Equestrian World equestrian business Sep 09, 2022

Every day, I talk to equestrian entrepreneurs who tell me things aren’t working in their business for one big reason: staffing woes. They struggle to find employees who can work independently and be relied on to show up. Higher pay might help, but their profit margin doesn’t allow them to pay more. 

These difficulties in finding, hiring, and keeping good staff aren’t exclusive to the horse world. Right now, industries across North America are grappling with the same problems that equine businesses and entrepreneurs face. Employers can’t...

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Community & Intuition: A Holistic Approach To Equestrian Careers equestrian business Sep 01, 2022

In the past decade, I’ve managed a tack store that brought in seven figures of annual revenue and traveled the world to meet vendors and scout out new products. I’ve designed a line of riding clothing and launched (and shuttered) my own brand of leather goods. I’ve written essays and commentary for equestrian and mainstream publications, managed social media strategy for companies with worldwide name recognition, and — plot twist — bought and sold hunter ponies with an old friend and new ones.

You can guess that I've figured out a...

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The Money Series: The Journey of Entrepreneurship equestrian business the money series Aug 28, 2022

Here’s the thing — your business is going to change you. It won’t just change your schedule or your bank account. It will change who you are, on a deep and profound level.

That’s because you’re not just building a business. You’re building and growing yourself, as a person and as an equestrian entrepreneur. This journey will create an entirely new person, a version of yourself that doesn’t hold back. You’ll let go of the self-sabotage, the excuses, and even the doubt. You’ll let go of the person you used to be.

...

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How Did They Do It?: Christa Myers of Books With Christa how did they do it? Aug 18, 2022

Welcome to our 'How Did They Do It?' series, where we tell the stories, and dive deep into the journeys, of strong, successful, and inspiring equestrian businesswomen, entrepreneurs, professionals, and movers and shakers in the equestrian industry. Forget the highlight reels – this is real talk, the ups and downs, the lessons learned, and the strategies used. You'll take away inspiration, motivation, templates for success, and critical lessons and rules to live by for business and for life.

Christa Myers of Books With...

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The Money Series: 3 Finance Tips for More Profit in Your Equestrian Business the money series Jul 06, 2022

by Christa Myers 

What separates a business from a hobby or passion project? Easy: a business is designed to turn a profit. Your equestrian business is no different, no matter if you're trying to make an extra $500 a month in horse show money with your side hustle or generate a six-figure revenue and make waves in the horse industry, every business needs to have a strong, stable financial foundation at its core in order to function and grow.

If you don’t know how much money your business makes (or loses), how can you plan, budget, and grow? And without a...

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Building Brand Loyalty in the Horse World: What Makes Your Favorite Brands Your 'Ride or Dies'? equestrian business Jun 21, 2022

Everyone has "their" brands: we all know someone who is a die-hard loyalist to Ariat boots. Or maybe your barn mate will only buy breeches from a certain brand. We hear obsessive loyalty to feed brands, supplement brands, hunt coats, saddles, and bits. Yes, a lot has to do with quality products, but in a sea of amazing equestrian goods, what makes certain brands stand out and develop almost cult-like followings?

We talked about this a lot in our June free webinar on brand strategy (if you missed this webinar, don't worry – we do a free in-depth webinar on a...

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The Money Series: Yes, You Can Actually Make Money in Horses the money series Jun 07, 2022

The horse industry is notorious for not creating profit, and you'll hear a lot of people tell you (jokingly, but also with an undercurrent of seriousness) that there is no money to be made in the horse business. Old-school trainers and horse dealers use this sentiment almost as a source of pride to show that their extreme dedication and hard work is all for the love of horses, not money. But let's face it: the horse world is teeming with money! So where is all of that money going?

Running a business in the horse industry is difficult, there's no denying...

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How Did They Do It?: Marina Layton of The Positive Equestrian how did they do it? May 31, 2022

Welcome to our 'How Did They Do It?' series, where we tell the stories, and dive deep into the journeys, of strong, successful, and inspiring equestrian businesswomen, entrepreneurs, professionals, and movers and shakers in the equestrian industry. Forget the highlight reels – this is real talk, the ups and downs, the lessons learned, and the strategies used. You'll take away inspiration, motivation, templates for success, and critical lessons and rules to live by for business and for life.

Marina Layton of The Positive Equestrian discusses her...

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