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QUESTION FOR YOU...
What if Instagram could make your equestrian career dreams a reality?
In this 14-part course you'll learn the proven strategies that the most successful brands, businesses, social media managers, and influencers in the equestrian space use to stand out and build a loyal audience, create consistent viral content that drives meaningful growth and engagement, generate revenue organically without having to be 'salesy', and attract the right audience.
All without losing your mind trying to keep up with trends, 'hacking' the algorithm, or feeling fake
(And still having time to go to the barn).
If you're feeling stuck...
- Spending forever making Reels just to have a couple hundred views and nothing meaningful happen
- Investing in professional photos & videos but not getting any engagement
- Using hours you could be riding to edit photos & make your grid look pretty
- Having NO idea what you're actually supposed to be posting
- Gaining followers who don't turn into paying customers or do anything for your brand
- Scrambling to figure out what to post everyday & having no real strategy
- Growing SO slowly
Instagram can be complex & is always changing, but you CAN master it as a tool for your brand and business.
If you want social media to work for you, you need a strategy that connects to your brand and business goals.
In this course you'll learn how to:
Create a blueprint and strategy that connects your business goals to your social media plan, and is based on key performance indicators so every piece of content you post is valuable for your audience & your business.
Identify and understand your target audience, how they think, what they care about, and how to reach them so you can attract the right followers for your equestrian business.
Learn how to create a content creation and posting strategy that works with your message, voice, and strengths, creates a ton of engagement, & lets you feel in the flow while moving toward your goals.
Imagine having real results...
(see what everyone's saying about the course & the progress the've gotten after implementing course strategies)
Take A Look Inside the Course...
HOW TO USE THIS COURSE
Plan for success by strategizing the best way to navigate this course and put what you learn into action to see results in your business.
UNDERSTANDING IG FOR YOUR UNIQUE BUSINESS
Understand how Instagram actually works, what the heck the algorithm even is, and how to optimize your approach to Instagram by working backward from your business goals and KPIs to get exactly the results you need for your unique equestrian business.
GOAL SETTING & GROWTH PLANNING
Learn what moves your business forward & what doesn't, understand following vs. engagement, identify your quantifiable and process-based goals and benchmarks, & create a data-driven strategy to bring your equestrian business goals to life on Instagram through actionable steps.
BRANDING & BRAND VOICE
Identify your brand voice, create your brand aesthetic, build a brand deck, learn how the most successful equestrian companies approach branding and brand strategy, and decipher where to focus your creative energy and where to save it for other things... like navigating the warmup ring.
IDENTIFYING YOUR AUDIENCE & IDEAL CUSTOMER
Identify your ideal customer, understand your target audience, and learn whereto actually FIND your audience and turn them into loyal customers who truly fuel your equestrian business long-term.
OPTIMIZING YOUR INSTAGRAM SETUP
Learn what type of Instagram account you need & why, thoroughly audit and then optimize your bio for searchability and clarity, set up your link tree, create highlights that reinforce your brand message and drive engagement, & start using CTAs that actually work.
SOCIAL CONTENT TYPES & HOW THEY WORK FOR YOU
Learn about the different types of content present on Instagram & how to use each to your advantage plus what types of content will translate best to your equestrian niche.
BUILDING AN ENGAGED EQUESTRIAN COMMUNITY
Identify what sets you apart from the crowd & how to engage your target audience in ways that move the needle for your business and feel sustainable long-term, plus proven engagement strategies and an easy to follow engagement strategy blueprint so you know what to do, when to do it, and why.
Learn the ins & outs of creating, sharing, & optimizing Instagram Reels to grow your business, use your voice, create brand loyalty, increase engagement, and convert followers into customers. You'll see real-world examples of successful vs. unsuccessful Reels in the equestrian space, learn what makes certain Reels go 'viral,' and also develop a tailored Reels strategy that allows you to lean into your strengths and personality for sustainable success instead of trying to keep up with trends.
INSTAGRAM STORIES 101
Learn how to use stories to build a human connection, how to increase engagement on your stories, and how stories can be a huge conversion & sales tool for equestrian businesses.
What content you need to plan in advance & what should be in the moment, how to create an effective content plan, where to stop wasting your time, how to connect your content plan to your brand and business strategy and goals, & using content calendars and project management software to plan key elements.
USING IG INSIGHTS & ANALYTICS
Be data-driven! Learn how to use Instagram analytics and insights to gather data on what your audience responds to, what converts to sales, and what isn't working for you so you can strategize. Understand what metrics matter most and how to connect the data you can access on Instagram to your business, career, and income goals short and long-term.
SELLING & CONVERTING CUSTOMERS ON IG
IG is only useful if it helps you grow, engage, & make an income. Learn how to make money on IG in a way that is effective but not salesy with strategies for product-based businesses as well as service-based equestrian businesses. If you're a personal brand, rider, or influencer - don't skip this! This applies to converting your followers into customers for your sponsors & partners too, which in turn drives your business forward.
CONCLUSION & FAQ
Have questions? We've got answers. Submit questions, learn how to take the next steps after this course, and access our exclusive On Course Equestrian community to get ongoing support.
BONUS LESSONS: SPECIFIC TO YOUR EQUESTRIAN NICHE
Our guest experts teach lessons specific to your equestrian niche, from selling physical products to negotiating brand deals.
Let's saddle up: The Equestrian Instagram Academy is a step-by-step, easy to navigate, results-getting digital course designed specifically for equestrian brands, businesses, and entrepreneurs.
Taught by Erin Lane and Alle Justyn of On Course Equestrian, with guest instructors Leah Kaufmann of Dapplebay and Tara Moore of Farm & Fir Co.
READY TO GET STARTED?
Once you purchase, you’ll have lifetime access to the course, all course materials, & the private FB group. Forever!
HAVE A QUESTION?