Horses are expensive, we totally get it and we're in the same boat. Because all of our money also goes to our horses, we made this course as affordable as we possibly could. With how robust the course is, we have to charge the bare minimum that reflects the value of what's inside, the many hours we spent creating it, and the 10+ years of life and work experience that went into the lessons and strategies. We really do think it's worth the investment and that you'll see real growth and results if you put everything you learn into action. Our hope is that it helps you get your side hustle off the ground, helps you land that first brand deal, or helps take your business to the next level. We also hope it helps drive your business forward and brings additional income in for your horse show fund!

The lessons, strategies, tools, roadmaps, and resources in this course are applicable to all niches within the equestrian industry. Everything is tailored specifically to the equestrian space, and we break down specific strategies for product-based businesses (like clothing, tack, art, grooming supplies, etc), service-based businesses (like training, boarding, horse care, animal communicators, saddle fitters, etc), and personal brands (influencers, bloggers, podcasters, creators, professional riders). If you have a business or want a career in the horse world, and you don't feel like you've mastered Instagram yet, you'll definitely get something from this course.

You can absolutely learn. a TON about social media through Instagram profiles, YouTube, articles, blogs, etc. for free! But horse people are busy, and it's hard to not only take the time to find all of those resources, but also to sift through and determine what's actually going to be helpful for an equestrian business or not. When it comes to other paid social media courses out there, there are some great ones – we've taken a lot of them ourselves. One major thing we've noticed is that if you don't understand horse people and horse culture, it's really hard to teach strategies that work in the equestrian social media space. We set out to create the first comprehensive Instagram course designed exclusively for equestrian brands, businesses, entrepreneurs, and businesswomen. We understand how horse people think, we have extensive experience in equestrian social media and content creation, and we have tried and tested many approaches to find out what actually works. We want to offer everything we know and have learned in one place so that you can focus on what matters most: your life with horses.

Yep! Horse people are different. The horse world is different. Horse people have a VERY finely tuned B.S. meter. Horse people are slow adopters. Horse people recognize outsiders (read: non-horsey) from a mile away. There are specific strategies that work in the horse industry, and the approaches that work in fashion, fitness, health and wellness, etc. don't necessarily translate to the equestrian space.

Because we've cut the price of the course almost in half for pre-sale enrollment and included some really high-ticket bonuses, there's no payment plan for the $297 pre-sale price point. Once the course goes up to the full price of $497, though, there will be a 6 month installment plan of $92/month! We realize these number still equate to a significant investment, but that's how we see it: an investment in your equestrian business or career. We hope it pays for itself in time! Unlike our horses, which just seem to cost more all the time.

Same girl, same. We actually don't really know any horse people who aren't insanely busy and overworked. Because of this, we made this course SUPER easy to navigate, very actionable and to the point (no fluff), fun and enjoyable to take (nobody wants to go back to school), and self-paced so you can fit in into your life. There's a mobile app, too, so you can take it with you to the barn or the shows and build your business while sitting. on your tack trunk. Because self-paced things often get pushed aside, you can also get support and accountability through the private Facebook group. If you snag one of the limited 100 group coaching Mastermind spots for July, you'll also get a LOT of help putting everything into practice and a big jumpstart through having us and our guest experts get hands-on with your Instagram and work through your specific challenges with you.

Ok so here's the fun thing about equestrians being what market researchers call 'slow adopters' – our industry is about 5 years behind most mainstream sports, as well as about 5 years behind in our adoption of new technology. So while it might be hard to break into fashion or health/wellness on social media, there's actually never been a better time to build a brand on equestrian IG. It's just now heating up, and the market is perfectly positioned. And yes, the algorithm can be annoying, but remember – everyone is dealing with it, which means you're not at a disadvantage.

YES, you need social media in the horse world if you want to establish a brand, start or run a business, build a career, or make money in the equestrian industry. No matter what you do specifically, you need to utilize social media to leverage your strengths, create brand awareness, and attract and audience that becomes your clients, customers, sponsors, advertisers, or future employers. Word of mouth will always reign supreme in horses, but most word of mouth marketing is done on social media these days. Yes, you want to get them talking at the barn or at the shows, but if you don't get them talking on social first, they'll forget about your brand and the word of mouth buzz will fizzle out.