QUESTION FOR YOU...
What if Instagram could make your equestrian career dreams a reality?
In this 14-part course you'll learn the proven strategies that the most successful brands, businesses, social media managers, and influencers in the equestrian space use to stand out and build a loyal audience, create consistent viral content that drives meaningful growth and engagement, generate revenue organically without having to be 'salesy', and attract the right audience.
All without losing your mind trying to keep up with trends, 'hacking' the algorithm, or feeling fake.
(And still having time to go to the barn)
Nope, it's not a secret formula or a magic bullet – just like you still have to practice every day even when you have the right horse, the right tack, and the right trainer – we'll give you the tools, resources, and step-by-step strategies that will set you up for success, then it's up to you to put them into action with consistency and dedication.
We'll be at the back gate cheering you on, yelling 'gallop!' from the sidelines, and handing you a glass of wine if you pick up the wrong lead here and there.
If you're feeling stuck...
- Spending forever making Reels just to have under 10k views and nothing meaningful happen
- Investing in professional photos & videos but not getting any engagement
- Using hours you could be riding to edit photos & make your grid look pretty
- Having NO idea what you're actually supposed to be posting
- Gaining followers who don't turn into paying customers or do anything for your brand
- Following all the IG "rules" but not seeing any results
- Scrambling to figure out what to post everyday & having no real strategy
- Growing SO slowly
- Feeling like you're 100 years old trying to figure out how to grow your equestrian brand on IG
Instagram can be complex & is always changing, but you CAN master it as a tool for your brand and business.
If you want social media to work for you, you need a strategy that connects to your brand and business goals.
(You also need the right knowledge, tools, and resources)
Create a blueprint and strategy that connects your business or career goals to your social media plan, & is based on key performance indicators and measurable goals, so every piece of content you post does something valuable for your audience & your business
Identify and understand your target audience, how they think, what they care about, and how to reach them so you can attract the right followers for your equestrian business... whether you need local clients or global brand recognition.
Learn how to create a content creation and posting strategy that works with your message, voice, and strengths, creates a ton of engagement, & lets you feel in the flow while moving toward your goals and enjoying your life with horses.
Let's saddle up: The Equestrian Instagram Academy is a step-by-step, easy to navigate, results-getting digital course designed specifically for equestrian brands, businesses, and entrepreneurs.
Taught by Erin Lane and Alle Justyn
with guest instructors Leah Kaufmann of Dapplebay and Tara Moore of Farm & Fir Co.
You work hard to have horses in your life. We're here to help you turn that passion into a succesful business.
Imagine how it would feel to...
Accelerate your Instagram growth with proven strategies that get real results in the equestrian space
Learn exactly how to build out an Instagram approach that actually moves the needle for your specific type of equestrian business
Stop feeling frustrated, stop spending so much time and energy on content, & start seeing not only growth, but income from your Instagram strategy (and still have time to go to the barn)
LET'S DIG INTO THE DETAILS
Here's how it all shakes out...
HOW TO USE THIS COURSE
HOW TO USE THIS COURSE
Plan for success by strategizing the best way to navigate this course and put what you learn into action to see results in your business.
UNDERSTANDING IG FOR YOUR UNIQUE BUSINESS
Understand how Instagram actually works, what the heck the algorithm even is, and how to optimize your approach to Instagram by working backward from your business goals and KPIs to get exactly the results you need for your unique equestrian business.
GOAL SETTING & GROWTH PLANNING
Learn what moves your business forward & what doesn't, understand following vs. engagement, identify your quantifiable and process-based goals and benchmarks, & create a data-driven strategy to bring your equestrian business goals to life on Instagram through actionable steps.
BRANDING & BRAND VOICE
Identify your brand voice, create your brand aesthetic, build a brand deck, learn how the most successful equestrian companies approach branding and brand strategy, and decipher where to focus your creative energy and where to save it for other things... like navigating the warmup ring.
IDENTIFYING YOUR AUDIENCE & IDEAL CUSTOMER
Identify your ideal customer, understand your target audience, and learn whereto actually FIND your audience and turn them into loyal customers who truly fuel your equestrian business long-term.
OPTIMIZING YOUR INSTAGRAM SETUP
Learn what type of Instagram account you need & why, thoroughly audit and then optimize your bio for searchability and clarity, set up your link tree, create highlights that reinforce your brand message and drive engagement, & start using CTAs that actually work.
SOCIAL CONTENT TYPES & HOW THEY WORK FOR YOU
Learn about the different types of content present on Instagram & how to use each to your advantage plus what types of content will translate best to your equestrian niche.
BUILDING AN ENGAGED EQUESTRIAN COMMUNITY
Identify what sets you apart from the crowd & how to engage your target audience in ways that move the needle for your business and feel sustainable long-term, plus proven engagement strategies and an easy to follow engagement strategy blueprint so you know what to do, when to do it, and why.
Learn the ins & outs of creating, sharing, & optimizing Instagram Reels to grow your business, use your voice, create brand loyalty, increase engagement, and convert followers into customers. You'll see real-world examples of successful vs. unsuccessful Reels in the equestrian space, learn what makes certain Reels go 'viral,' and also develop a tailored Reels strategy that allows you to lean into your strengths and personality for sustainable success instead of trying to keep up with trends.
INSTAGRAM STORIES 101
Learn how to use stories to build a human connection, how to increase engagement on your stories, and how stories can be a huge conversion & sales tool for equestrian businesses.
What content you need to plan in advance & what should be in the moment, how to create an effective content plan, where to stop wasting your time, how to connect your content plan to your brand and business strategy and goals, & using content calendars and project management software to plan key elements.
USING IG INSIGHTS & ANALYTICS
Be data-driven! Learn how to use Instagram analytics and insights to gather data on what your audience responds to, what converts to sales, and what isn't working for you so you can strategize. Understand what metrics matter most and how to connect the data you can access on Instagram to your business, career, and income goals short and long-term.
SELLING & CONVERTING CUSTOMERS ON IG
IG is only useful if it helps you grow, engage, & make an income. Learn how to make money on IG in a way that is effective but not salesy with strategies for product-based businesses as well as service-based equestrian businesses. If you're a personal brand, rider, or influencer - don't skip this! This applies to converting your followers into customers for your sponsors & partners too, which in turn drives your business forward.
CONCLUSION & FAQ
Have questions? We've got answers. Submit questions, learn how to take the next steps after this course, and access our exclusive On Course Equestrian community to get ongoing support.
BONUS LESSONS: SPECIFIC TO YOUR EQUESTRIAN NICHE
OUR GUEST EXPERTS TEACH LESSONS SPECIFIC TO YOUR EQUESTRIAN NICHE, FROM SELLING PHYSICAL PRODUCTS TO NEGOTIATING BRAND DEALS
EXCLUSIVE PRE-SALE BONUSES
You're also going to get access to:
(Total pre-sale slots limited to 250. Pre-sales end 6/12. Course access granted on official public launch date of 6/13)
EXCLUSIVE: JULY SMALL GROUP SOCIAL MEDIA STRATEGY FOUR-WEEK MASTERMIND SESSION
Limited to the first 100 purchases, this select group will get free access to a four-week social media mastermind coaching session during the month of July. Includes two 30 minutes group calls per week, private webinars with industry experts, and ongoing one-on-one and small group support during business hours via private WhatsApp group. This will not be offered again or outside of this bonus.
Value = $5200 (yes, seriously – we put a lot into our coaching and consulting!)
10 LIGHTROOM PRESETS, 30 DAY REELS MAP & POSTING STRATEGY, & 10+ CANVA TEMPLATES
Save time and streamline your editing and content creation process for photos, Reels covers, post graphics and memes, stories, and more. You'll get our actual custom Lightroom presets that we use to edit photos for our own content, a 30 day Reels map, a 30 day posting strategy guide, and our Canva templates that we use to create our graphics, carousel posts, stories, and more.
Value = $47
20% OFF OF ALL UPCOMING 2022 COURSES, DISCOUNT EVEN VALID ON PRE-SALE PRICES
Since this is just the beginning, this bonus is going to come. in handy more than you might think. We have incredible courses coming out this year with our expert guest instructors on everything from branding to Quickbook to investment capital to self-care and establishing boundaries. All created by equestrian business experts and tailored for the equestrian business space.
Value = In our opinion? Priceless. But in reality, depends on what you invest in this year for your equestrian career!
HAVE A QUESTION?
Frequently Asked Questions
Is this worth the investment? I don’t have a lot to spend because I already spend everything I have on my horses!
Is this just for brands and infuencers? What if I'm a rider, trainer, bodyworker, farrier, etc?
How is this different/better than the free Instagram and social media info I can just learn online?
Why THIS course vs. the bigger social media brands out there offering courses? Is it being equestrian specific really that big of a difference?
I want to invest in my business but I can’t afford to pay all at once. Is there a payment plan?
I’m too busy to add anything to my plate! Is this just going to make me feel MORE overwhelmed?
Isn't it too late to build an Instagram following? Everyone says it's too oversaturated and the algorithm won't let you grow...
Do I ACTUALLY need social media in the horse world? Isn’t it all just word of mouth?
This isn't just a course, it's a community.
Once you purchase the course, you'll not only get lifetime access to the course content, but also to the private On Course Equestrian Facebook group where you'll get community support, access to expert help, and TONS of networking. You'll also get access to jobs and opportunities through our network, first dibs on tickets to our live events, special offers, & the chance to build relationships with an incredible community of passionate, supportive, ambitious equestrian businesswomen.
There will also be wine.