GET $100 DISCOUNT WITH THE CODE: WEBINAR100 | VALID ONLY FOR 48 HOURS!

Grow your community.

Build your brand.

Profit. 

SNAG YOUR SPOT BEFORE THEY'RE GONE!

QUESTION FOR YOU...

What if  Instagram could make your equestrian career dreams a reality?

In this 14-part course you'll learn the proven strategies that the most successful brands, businesses, social media managers, and influencers in the equestrian space use to stand out and build a loyal audience, create consistent viral content that drives meaningful growth and engagement, generate revenue organically without having to be 'salesy', and attract the right audience. 

All without losing your mind trying to keep up with trends, 'hacking' the algorithm, or feeling fake.

(And still having time to go to the barn)

Nope, it's not a secret formula or a magic bullet – just like you still have to practice every day even when you have the right horse, the right tack, and the right trainer – we'll give you the tools, resources, and step-by-step strategies that will set you up for success, then it's up to you to put them into action with consistency and dedication.

We'll be at the back gate cheering you on, yelling 'gallop!' from the sidelines, and handing you a glass of wine if you pick up the wrong lead here and there.

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If you're feeling stuck...

  • Spending forever making Reels just to have under 10k views and nothing meaningful happen
  • Investing in professional photos & videos but not getting any engagement
  • Using hours you could be riding to edit photos & make your grid look pretty
  • Having NO idea what you're actually supposed to be posting
  • Gaining followers who don't turn into paying customers or do anything for your brand
  • Following all the IG "rules" but not seeing any results
  • Scrambling to figure out what to post everyday & having no real strategy
  • Growing SO slowly 
  • Feeling like you're 100 years old trying to figure out how to grow your equestrian brand on IG

Instagram can be complex & is always changing, but you CAN master it as a tool for your brand and business.

If you want social media to work for you, you need a strategy that connects to your brand and business goals.

(You also need the right knowledge, tools, and resources)

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Create a blueprint and strategy that connects your business or career goals to your social media plan, & is based on key performance indicators and measurable goals, so every piece of content you post does something valuable for your audience & your business

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Identify and understand your target audience, how they think, what they care about, and how to reach them so you can attract the right followers for your equestrian business... whether you need local clients or global brand recognition.

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Learn how to create a content creation and posting strategy that works with your message, voice, and strengths, creates a ton of engagement, & lets you feel in the flow while moving toward your goals and enjoying your life with horses.

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Let's saddle up: The Equestrian Instagram Academy is a step-by-step, easy to navigate, results-getting digital course designed specifically for equestrian brands, businesses, and entrepreneurs.

 Taught by Erin Lane and Alle Justyn

with guest instructors Leah Kaufmann of Dapplebay and Tara Moore of Farm & Fir Co.

REGISTER NOW!
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You work hard to have horses in your life. We're here to help you turn that passion into a succesful business.

 

Imagine how it would feel to...

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Accelerate your Instagram growth with proven strategies that get real results in the equestrian space

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Learn exactly how to build out an Instagram approach that actually moves the needle for your specific type of equestrian business

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Stop feeling frustrated, stop spending so much time and energy on content, & start seeing not only growth, but income from your Instagram strategy (and still have time to go to the barn)

Ready to dive in?

ENROLL NOW!

LET'S DIG INTO THE DETAILS

Here's how it all shakes out...

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MODULE ONE

HOW TO USE THIS COURSE 

 

HOW TO USE THIS COURSE

Plan for success by strategizing the best way to navigate this course and put what you learn into action to see results in your business. 

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MODULE TWO

UNDERSTANDING IG FOR YOUR UNIQUE BUSINESS

 Understand how Instagram actually works, what the heck the algorithm even is, and how to optimize your approach to Instagram by working backward from your business goals and KPIs to get exactly the results you need for your unique equestrian business. 

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MODULE THREE

GOAL SETTING & GROWTH PLANNING

Learn what moves your business forward & what doesn't, understand following vs. engagement, identify your quantifiable and process-based goals and benchmarks, & create a data-driven strategy to bring your equestrian business goals to life on Instagram through actionable steps. 

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MODULE FOUR

BRANDING & BRAND VOICE

Identify your brand voice, create your brand aesthetic, build a brand deck, learn how the most successful equestrian companies approach branding and brand strategy, and decipher where to focus your creative energy and where to save it for other things... like navigating the warmup ring.

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MODULE FIVE

IDENTIFYING YOUR AUDIENCE & IDEAL CUSTOMER 

Identify your ideal customer, understand your target audience, and learn whereto actually FIND your audience and turn them into loyal customers who truly fuel your equestrian business long-term. 

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MODULE SIX

OPTIMIZING YOUR INSTAGRAM SETUP

Learn what type of Instagram account you need & why, thoroughly audit and then optimize your bio for searchability and clarity, set up your link tree, create highlights that reinforce your brand message and drive engagement, & start using CTAs that actually work. 

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MODULE SEVEN

SOCIAL CONTENT TYPES & HOW THEY WORK FOR YOU 

Learn about the different types of content present on Instagram & how to use each to your advantage plus what types of content will translate best to your equestrian niche. 

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MODULE EIGHT

BUILDING AN ENGAGED EQUESTRIAN COMMUNITY

Identify what sets you apart from the crowd & how to engage your target audience in ways that move the needle for your business and feel sustainable long-term, plus proven engagement strategies and an easy to follow engagement strategy blueprint so you know what to do, when to do it, and why. 

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MODULE NINE

REELS 101

Learn the ins & outs of creating, sharing, & optimizing Instagram Reels to grow your business, use your voice, create brand loyalty, increase engagement, and convert followers into customers. You'll see real-world examples of successful vs. unsuccessful Reels in the equestrian space, learn what makes certain Reels go 'viral,' and also develop a tailored Reels strategy that allows you to lean into your strengths and personality for sustainable success instead of trying to keep up with trends.

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MODULE TEN

INSTAGRAM STORIES 101

 

Learn how to use stories to build a human connection, how to increase engagement on your stories, and how stories can be a huge conversion & sales tool for equestrian businesses.

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MODULE ELEVEN

CONTENT STRATEGY

 

What content you need to plan in advance & what should be in the moment, how to create an effective content plan, where to stop wasting your time, how to connect your content plan to your brand and business strategy and goals, & using content calendars and project management software to plan key elements.

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MODULE TWELVE

USING IG INSIGHTS & ANALYTICS 

 
 

Be data-driven! Learn how to use Instagram analytics and insights to gather data on what your audience responds to, what converts to sales, and what isn't working for you so you can strategize. Understand what metrics matter most and how to connect the data you can access on Instagram to your business, career, and income goals short and long-term.

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MODULE THIRTEEN

SELLING & CONVERTING CUSTOMERS ON IG

 

IG is only useful if it helps you grow, engage, & make an income. Learn how to make money on IG in a way that is effective but not salesy with strategies for product-based businesses as well as service-based equestrian businesses. If you're a personal brand, rider, or influencer - don't skip this! This applies to converting your followers into customers for your sponsors & partners too, which in turn drives your business forward.

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MODULE FOURTEEN

CONCLUSION & FAQ

 

Have questions? We've got answers. Submit questions, learn how to take the next steps after this course, and access our exclusive On Course Equestrian community to get ongoing support. 

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BONUS SECTION

BONUS LESSONS: SPECIFIC TO YOUR EQUESTRIAN NICHE

 

OUR GUEST EXPERTS TEACH LESSONS SPECIFIC TO YOUR EQUESTRIAN NICHE, FROM SELLING PHYSICAL PRODUCTS TO NEGOTIATING BRAND DEALS

EXCLUSIVE PRE-SALE BONUSES

You're also going to get access to:

(Total pre-sale slots limited to 250. Pre-sales end 6/12. Course access granted on official public launch date of 6/13)

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EXCLUSIVE: JULY SMALL GROUP SOCIAL MEDIA STRATEGY FOUR-WEEK MASTERMIND SESSION

Limited to the first 100 purchases, this select group will get free access to a four-week social media mastermind coaching session during the month of July. Includes two 30 minutes group calls per week, private webinars with industry experts, and ongoing one-on-one and small group support during business hours via private WhatsApp group. This will not be offered again or outside of this bonus.

Value = $5200 (yes, seriously –  we put a lot into our coaching and consulting!)

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10 LIGHTROOM PRESETS, 30 DAY REELS MAP & POSTING STRATEGY, & 10+ CANVA TEMPLATES

Save time and streamline your editing and content creation process for photos, Reels covers, post graphics and memes, stories, and more. You'll get our actual custom Lightroom presets that we use to edit photos for our own content, a 30 day Reels map, a 30 day posting strategy guide, and our Canva templates that we use to create our graphics, carousel posts, stories, and more.

Value = $47

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20% OFF OF ALL UPCOMING 2022 COURSES, DISCOUNT EVEN VALID ON PRE-SALE PRICES

Since this is just the beginning, this bonus is going to come. in handy more than you might think. We have incredible courses coming out this year with our expert guest instructors on everything from branding to Quickbook to investment capital to self-care and establishing boundaries. All created by equestrian business experts and tailored for the equestrian business space.

Value = In our opinion? Priceless. But in reality, depends on what you invest in this year for your equestrian career!

READY??

GET ACCESS NOW!

HAVE A QUESTION?

Frequently Asked Questions

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This isn't just a course, it's a community.

 

Once you purchase the course, you'll not only get lifetime access to the course content, but also to the private On Course Equestrian Facebook group where you'll get community support, access to expert help, and TONS of networking. You'll also get access to jobs and opportunities through our network, first dibs on tickets to our live events, special offers, & the chance to build relationships with an incredible community of passionate, supportive, ambitious equestrian businesswomen.

There will also be wine.

READY TO GET STARTED?

Enroll now and use your $100 coupon code... WEBINAR100

Once you purchase, you’ll have lifetime access to the course, all course materials, & the private FB group. Forever!

ONE-TIME PAYMENT

$397

Course access and access to bonuses are not granted until the course launches publicly on June 13th

First 100 to join will also be included in our 4-week group coaching Mastermind program in July ($5200 value). 

ENROLL NOW

PAYMENT PLAN

$75 / 6 payments

Course access and access to bonuses are not granted until the course launches publicly on June 13th

First 100 to join will also be included in our 4-week group coaching Mastermind program in July ($5200 value). 

ENROLL NOW